So what is the largest term in the English language? No, I’m not speaking about the lexis with the most letters or even the word that’s the hardest to speak. I’m speaking about the word that’s virtually to turn into one of your favorites. And that’s the word “because” Yes! Because this language can seemingly run wizard in persuading the recipients of your postcards that using your service is the most advantageous measure they could almost certainly go to.

Perhaps this is the most persuasive word in the English language. Don’t take my word for it because the persuasive strength of this seven-letter word has already been tested through an ingenious experiment. And it passed the test with flying colors.

A psychologist, curious as to what exactly motivated individuals to certain actions, placed an individual at the back of a line of people waiting to reproduce documents at a common copier.

This intriguing study took place in a copy service store. An actor was placed at the back of the queue of customers who wanted some documents copied.

So the researcher asked the actor to talk to the people ahead of him and asked if he can go first, without offering a reason. Of course, the other customers replied negatively.

Next, the researcher asked the actor to offer a reason introduced by the word ‘because’ and the percentage of customers who responded positively significantly increased.

Well, everyone else in the row had to make copies as symptomless. That’s why they were in that genealogy to commence with. Imagine the assault of the psychologist conducting the study when you saw these outcomes. So what does this implies to you and specifically to your card transmittal? Plentitude! Conceive roughly it for virtuous at the moment.

So why not increase your success rate in your real estate postcard marketing, by using ‘because’?

Boost your prospects response rate by giving them reasons/benefits to positively act on your offer and by using the word ‘because’ to introduce these reasons/benefits.

Use the word because to your advantage in your next mailing even if the reasons you place after it seem totally obvious to you. Why? Because it works!

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